If designed properly real estate flyers are an excellent way of promoting properties. However it is important to be aware of certain design basics in order to make sure they are of the best quality and convey the right message. With a few simple tips you should be able to spread the word and maximize your chances of finding buyers.
The first thing that people will look for is the price of a property. This should be clearly displayed so that they are aware of this. A headline at the top should state what type of property it is, the location and the price.
One of the mistakes people often make is to try and put in too much information. It is better to think about what the most important details are and include them with a photo. If you were doing a single sided flyer you might include a headline with the name, the location and the price.
You would then include a high quality photograph underneath. Underneath that you would then write a bit about the features of the house, such as the amount of bedrooms, what facilities are available and how close it is to local amenities. This should be done with a specific target audience in mind in order to maximize your chances of a sale.
Alternatively you may go for a double sided flyer. This could mean an even simpler design at the front with more detail at the back. This should also include your contact details and other useful information such as a map to your location. That should encourage people to get in contact and arrange a viewing.
When describing a property it is important to get the right balance. While you want to be as positive as possible you should not make any false or exaggerated claims. People interested in a property will view it so you should be aware of this. Equally you should not use any language that is negative or suggests that a place may not be suitable for your target audience.
As with any product that is being promoted your target audience should always be the key consideration. For example if you are selling a condo then you would probably market it towards single people and emphasize the closeness to the city centre or its value as a first property. By contrast a four bedroom house is more likely to appeal to a family and therefore your flyer should reflect that.
A key thing you should always remember when ordering real estate flyers is to proof read. Some companies offer this service professionally so you can see a professional laid out proof before it is ordered. Alternatively you can get advice from friends. It is also worth looking for delivery companies so that you can reach the largest amount of people and increase your chances of getting those all important sales. With a sensible approach you will find the most effective design and get a good deal on your flyers and the delivery of those flyers.
Dave is a real estate professional who specializes in real estate marketing services.
